Nitasha Bilal Couture is a distinguished Pakistani fashion house celebrated for its bold, expressive designs that seamlessly blend traditional craftsmanship with modern aesthetics. The brand offers a wide range of attire, including formal wear, luxury formals, bridal ensembles, and children’s clothing—catering to clients who seek elegance, sophistication, and individuality.

Founded in 2017 by designer Nitasha Bilal after graduating from the Pakistan Institute of Fashion and Design, the label quickly gained recognition for its original styling and meticulous attention to detail. Each creation is a bold statement, reflecting Pakistan’s rich cultural heritage with a contemporary twist.

In 2018, just a year after its launch, Nitasha Bilal Couture was honored with the Pakistan Hum Style Award for Rising Talent of the Year, further establishing its place among the country's leading fashion innovators.